About the Project
The Gentlemen was a high fashion shoot associated with Harrolds Australia where our team created video and photographic outcomes.
Harrolds is home to the world’s finest collection of luxury fashion from over 100 designers including Tom Ford, Amina Muaddi, Thom Browne and Bottega Veneta. Edmonds produced the high fashion shoot and the BTS video at the Australian Mercedes Benz Fashion Week.
The Identity
Harrolds is the premium menswear luxury store in Australia with flagships in Sydney and Melbourne. The stores have award winning interior design and boast the most sort after men’s fashion and accessories in Australia.
The Challenge
There is high expectation when a client is known internationally for their craft, and therefore the pressure to replicate the same tone of voice and imagery as that of the highest level fashion house is at stake. Pleasing our client was of the upmost concern, and after a 2-day shoot we managed this outcome.
