The Inside Story
Australia’s most success men reveal their style secrets to Louise Edmonds in six-part online interview series.
The success of the series was evident when Fairfax disseminated the video content across four other major mastheads: Good Food, The Age, Australian Financial Review and Sydney Morning Herald. In all the original series gained huge exposure across the following channels. Edmonds pushed 50 social media posts across 5 channels to acquire 200K views. The 6 videos and an editorial was published on AskMen which received 6.1M page views. The 6 videos and Editorial was exposed on Executive Style and received 638,000 UAs. MenStylePower published the series to 67,000 subscribers with 81% click throughs, and had 245,000 UAs. And Fairfax published the 3 minute trailer across four mastheads that received 7,546,000 UAs.
Client
Fairfax, SMH, Executive Style, Intercontinental Hotels
Camera/ Videographer
Scott Ehler
Direction
Louise Edmonds
Screenplay
Louise Edmonds, Producer, Director, Editor
The Script
From millionaire, to business empire CEO, I have managed to hold in-depth conversations with these men to find out the complex tapestry underneath their shiny successful businesses….and what I found surprised me, delighted me and realised that there is great wisdom for the next generation if only this knowledge and experience was passed down”.
WHY THESE MEN?
These men impressed me. Not so much for the empires they have built, but because of their undying passion for what they do and how their craft can help lives. They feel they are custodians of something, and have a duty to pass on this knowledge to the next generation. They believe in relationships, networking, empowerment and do so with a moral and economic dignity.